Baozun Inc. financials

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Baozun Inc. reports to SEC EDGAR in CNY (it files a 20-F/40-F as a foreign private issuer), so every monetary figure below is in CNY as filed, not US dollars.
BZUN CIK 0001625414

Source: EDGAR filings · Built 2026-06-19T00:36:26Z

Key metrics by reporting period

Up to six most-recent periods side-by-side. Rows are the curated key lines — revenue, margins, cash, debt, equity, cash-flow totals, plus the derived and valuation metrics we compute on top. For every tag a filer reported in one period, use the single-filing drilldown below.

Derived Metrics

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Free Cash Flow 313.89M -30.83M 283.25M 175.65M -381.69M 198.96M
EBITDA 278.30M 130.03M 45.25M 229.83M 213.96M 710.40M
Working Capital 3.16B 3.47B 3.53B 3.72B 4.43B 6.96B
Net Debt 1.36B 1.23B 604.90M 269.29M 1.11B -780.44M
Gross Margin 74.10% 73.75% 72.66% 73.15% 65.13% 62.42%
Operating Margin 0.57% -1.22% -2.34% 0.40% 0.07% 6.31%
Net Margin -2.43% -1.97% -3.16% -7.78% -2.34% 4.81%
Return on Equity (ROE) -6.65% -4.73% -6.80% -16.00% -4.49% 6.97%
Return on Assets (ROA) -2.50% -1.81% -2.66% -6.45% -1.78% 4.07%
Current Ratio 1.87× 1.93× 1.94× 2.01× 1.93× 4.17×
Debt-to-Equity 0.62× 0.64× 0.67× 0.59× 1.17× 0.46×
Effective Tax Rate -4.93% -22.30% -5.53% -4.56% -35.88% 23.28%
Cash Conversion Ratio -1.74× -0.55× -1.61× -0.59× 0.44× 0.73×
Accruals Ratio -0.07× -0.03× -0.07× -0.10× -0.01× 0.01×
SBC % of Revenue 0.20% 0.81% 1.17% 1.69% 2.09% 1.23%
CapEx Coverage 3.95× 0.77× 2.72× 1.85× -0.34× 2.79×
Free Cash Flow Per Share ¥1.81 ¥-0.17 ¥1.59 ¥0.96 ¥-1.76 ¥1.04

Income Statement

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Revenue from Contract with Customer, Excluding Assessed Tax 1.42B 9.42B 8.81B — — —
Revenues — 1.29B 1.24B 1.22B 1.47B 1.36B
Cost of Goods and Services Sold 368.37M 338.91M 339.32M 327.08M 514.16M 509.77M
Operating Income (Loss) 8.09M -15.73M -29.07M 4.83M 1.10M 85.62M
Income Tax Expense (Benefit) 1.42M 2.84M 1.69M 3.84M 8.67M 19.58M
Net Income (Loss) Attributable to Parent -34.62M -25.37M -39.22M -94.72M -219.83M 425.99M
Earnings Per Share, Basic $-0.20 $-0.14 $-0.22 $-0.52 $-0.16 $0.35
Weighted Average Number of Shares Outstanding, Basic 173.48M 179.68M 178.55M 183.27M 216.37M 187.32M
Earnings Per Share, Diluted $-0.20 $-0.14 $-0.22 $-0.52 $-0.16 $0.34
Weighted Average Number of Shares Outstanding, Diluted 173.48M 179.68M 178.55M 183.27M 216.37M 190.99M

Balance Sheet

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Cash and Cash Equivalents, at Carrying Value 129.75M 176.64M 302.75M 310.85M 722.87M 548.61M
Assets, Current 972.84M 988.34M 1.03B 1.07B 1.44B 1.40B
Assets 1.39B 1.40B 1.48B 1.47B 1.93B 1.61B
Liabilities, Current 521.25M 513.41M 529.30M 533.79M 749.56M 336.59M
Long-term Debt, Excluding Current Maturities — — — — 0 270.17M
Liabilities 600.53M 606.42M 651.10M 644.63M 916.05M 663.92M
Stockholders' Equity Attributable to Parent 520.88M 536.22M 577.08M 592.15M 768.35M 936.55M

Cash Flow Statement

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Net Cash Provided by (Used in) Operating Activities 60.12M 13.88M 63.13M 55.47M -15.08M 47.51M
Payments to Acquire Property, Plant, and Equipment 15.24M 18.10M 23.24M 30.01M 44.81M 17.02M
Net Cash Provided by (Used in) Investing Activities -128.50M -112.01M -47.94M -189.45M 58.98M -94.46M
Payments for Repurchase of Common Stock 1.46M 13.08M 0 64.76M 166.39M 0
Payments of Dividends 3.17M 148.00K 158.00K 0 0 —
Net Cash Provided by (Used in) Financing Activities -15.37M -2.70M -1.13M -239.29M 117.68M 408.71M

Raw XBRL tagging for a single filing

Every us-gaap and custom concept the filer tagged for one fiscal period, grouped by statement. Start here when a number in the trend table above surprises you and you want to see the exact tag behind it. Derived and valuation rows are omitted here because they already appear in the trend table.

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Immaterial rows are USD line items under 1% of the period's revenue — the noise floor below which a single tag rarely moves the investment thesis. Revenue is read from the filer's top-line concept (Revenues / RevenueFromContractWithCustomerExcludingAssessedTax, with a fallback chain). Non-USD rows, rows without a numeric value, and every row on a filing with no identifiable revenue anchor stay visible. Flip the switch off to see every tag the filer reported for the period.

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Methodology

All facts on this page come straight from SEC EDGAR XBRL company-facts filings (BZUN CIK 0001625414), grouped by financial statement using FASB's base us-gaap presentation taxonomy. Filers may re-parent concepts onto different statements in their own extension taxonomy, so a handful of rows can show up under a different statement than on the actual 10-K / 10-Q; custom concepts and any we couldn't map fall into Other. Hover a cell to see the fully-qualified concept name and the filer's description.

For the full methodology — statement grouping, the Other bucket, derived metrics, and fact tooltips — see the methodology reference for the statement grouping, the "Other" bucket, derived metrics, and fact tooltips.

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