Baidu, Inc. financials

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Baidu, Inc. reports to SEC EDGAR in CNY (it files a 20-F/40-F as a foreign private issuer), so every monetary figure below is in CNY as filed, not US dollars.
BIDU CIK 0001329099

Source: EDGAR filings · Built 2026-06-19T02:03:41Z

Key metrics by reporting period

Up to six most-recent periods side-by-side. Rows are the curated key lines — revenue, margins, cash, debt, equity, cash-flow totals, plus the derived and valuation metrics we compute on top. For every tag a filer reported in one period, use the single-filing drilldown below.

Derived Metrics

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Free Cash Flow -15.09B 13.10B 25.43B 17.88B 9.23B 19.12B
EBITDA 1.58B 27.87B 28.96B 22.11B 16.22B 20.04B
Working Capital 65.64B 87.90B 153.80B 133.22B 138.83B 114.96B
Net Debt 68.61B 38.73B 34.88B 24.48B 42.03B 39.38B
Gross Margin 43.88% 50.35% 51.69% 48.30% 48.34% 48.49%
Operating Margin -4.51% 15.98% 16.24% 12.87% 8.45% 13.39%
Net Margin 4.33% 17.85% 15.09% 6.11% 8.21% 20.99%
Return on Equity (ROE) 2.10% 9.01% 8.34% 3.38% 4.84% 12.30%
Return on Assets (ROA) 1.24% 5.55% 4.99% 1.93% 2.69% 6.75%
Current Ratio 1.76× 2.09× 3.01× 2.67× 2.86× 2.68×
Debt-to-Equity 0.35× 0.24× 0.25× 0.35× 0.37× 0.41×
Effective Tax Rate 18.75% 15.54% 14.48% 25.49% 29.57% 17.60%
Cash Conversion Ratio -0.54× 0.89× 1.80× 3.46× 1.97× 1.08×
Accruals Ratio 0.02× 0.01× -0.04× -0.05× -0.03× -0.01×
SBC % of Revenue 2.79% 3.59% 4.71% 5.49% 5.67% 6.28%
CapEx Coverage -0.25× 2.61× 3.27× 3.16× 1.85× 4.76×

Income Statement

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Revenue from Contract with Customer, Excluding Assessed Tax 18.46B 18.24B 18.96B 17.93B 19.54B 16.41B
Cost of Goods and Services Sold 10.36B 9.06B 9.16B 9.27B 10.09B 8.45B
Research and Development Expense 2.92B 3.03B 3.41B 3.38B 3.91B 2.99B
Selling, General and Administrative Expense 3.70B 3.24B 3.31B 2.98B 3.88B 2.77B
Operating Income (Loss) -833.00M 2.91B 3.08B 2.31B 1.65B 2.20B
Income Tax Expense (Benefit) 180.00M 609.00M 514.00M 374.00M 500.00M 623.00M
Net Income (Loss) Attributable to Parent 799.00M 3.25B 2.86B 1.10B 1.60B 3.44B

Balance Sheet

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Cash and Cash Equivalents, at Carrying Value 3.52B 3.40B 3.55B 7.71B 5.78B 5.48B
Assets, Current 21.73B 23.13B 32.43B 30.86B 33.47B 28.10B
Assets 64.23B 58.61B 57.29B 56.69B 59.64B 50.99B
Long-term Debt 5.91B 4.93B 5.78B 6.79B 8.41B 7.42B
Liabilities, Current 12.34B 11.09B 10.77B 11.55B 11.69B 10.48B
Liabilities 22.80B 19.75B 20.30B 22.21B 24.49B 21.59B
Stockholders' Equity Attributable to Parent 38.09B 36.12B 34.31B 32.40B 33.18B 28.00B

Cash Flow Statement

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Net Cash Provided by (Used in) Operating Activities -431.00M 2.91B 5.16B 3.79B 3.16B 3.71B
Payments to Acquire Property, Plant, and Equipment 1.73B 1.11B 1.58B 1.20B 1.71B 779.00M
Net Cash Provided by (Used in) Investing Activities -3.59B -1.17B -7.10B -572.00M -4.93B -4.22B
Payments for Repurchase of Common Stock 792.00M 866.00M 671.00M 279.00M 1.19B 2.00B
Net Cash Provided by (Used in) Financing Activities 2.45B -1.89B -2.00B -926.00M 3.67B 869.00M

Raw XBRL tagging for a single filing

Every us-gaap and custom concept the filer tagged for one fiscal period, grouped by statement. Start here when a number in the trend table above surprises you and you want to see the exact tag behind it. Derived and valuation rows are omitted here because they already appear in the trend table.

Most recent filing shown by default.

Compare filings side-by-side

Diff any two filings with deltas and added / removed tags.

Immaterial rows are USD line items under 1% of the period's revenue — the noise floor below which a single tag rarely moves the investment thesis. Revenue is read from the filer's top-line concept (Revenues / RevenueFromContractWithCustomerExcludingAssessedTax, with a fallback chain). Non-USD rows, rows without a numeric value, and every row on a filing with no identifiable revenue anchor stay visible. Flip the switch off to see every tag the filer reported for the period.

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Methodology

All facts on this page come straight from SEC EDGAR XBRL company-facts filings (BIDU CIK 0001329099), grouped by financial statement using FASB's base us-gaap presentation taxonomy. Filers may re-parent concepts onto different statements in their own extension taxonomy, so a handful of rows can show up under a different statement than on the actual 10-K / 10-Q; custom concepts and any we couldn't map fall into Other. Hover a cell to see the fully-qualified concept name and the filer's description.

For the full methodology — statement grouping, the Other bucket, derived metrics, and fact tooltips — see the methodology reference for the statement grouping, the "Other" bucket, derived metrics, and fact tooltips.

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